Lennart Paulsen is the founder and CEO of Trakken Web Services. After his studies in business administration in Hamburg, Sydney and Berne, Lennart started his career at Google in Hamburg, where he advised companies in the media and entertainment sectors. In 2008, he joined forces with Timo Aden and founded Trakken to set up the conversion optimization division.
"Timo Aden is the founder and CEO of Trakken Web Services. After studying business administration in Lüneburg, he started working for AdLink before he switched to Google, where he was responsible for Google Analytics in Northern Europe. Timo has set up the Digital Analytics division at Trakken and has already performed as a speaker at numerous conferences. In addition he has published 3 books as well as many professional articles about google analytics."