Attribution

BUSINESS ATTRIBUTION SYSTEM FOR EFFICIENT MARKETING BUDGET

Attribution

Attribution is Google's Marketing Attribution platform that evaluates view and click contacts on your campaigns and suggests a more efficient marketing mix.

Efficient budget allocation for your marketing through Attribution, the Enterprise solution for Paid and Organic Touchpoints. Google's unique ability to bring together people's marketing contacts across devices gives you a complete picture of the user journey and lets you deliver realistic revenue with Marketing Solutions, Search Ads 360, and Display & Video 360.

Attribution can be licensed through Trakken as a Google Marketing Partner.

Trakken's Data Science team helps companies set up and deploy Attribution. Through knowledge transfer, workshops and training, the technology can be used as fast as possible with all the sophisticated features needed for a more efficient marketing mix.

In addition to ongoing customer support, Trakken offers extensive training and workshops on how to use Attribution in small groups or large rounds. From basic training to custom training and hands-on workshops, there are many knowledge transfer offerings to help you get the most out of using Attribution.

Attribution provides very detailed reports to optimize your marketing mix. Trakken's dedicated data science team will continue to give you clear recommendations and predictions on which marketing channels can be optimized for the near future.

Trakken is a Google Marketing Partner (GMP) and helps companies and agencies implement and use the Google Marketing Platform. Attribution and other Google Marketing Platform products can be licensed through Trakken, providing a technical and operational partner right from the start.

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