CONVERSION OPTIMIZATION AND WEBSITE PERSONALIZATION WITH OPTIMIZE 360 AND TRAKKEN
Optimize 360 is Google's solution for conversion optimization and website personalization. Through direct integrations with the other products, user groups can be displayed personalized web pages.
Optimize 360 can be licensed through Trakken as a Certified Marketing Partner. With flexible pricing for small, medium and large businesses, Optimize 360 is the key solution for running tests and personalizing websites to improve the user experience.
Trakken supports Optimize 360 users with the implementation of the tool in the business and creates concepts for a holistic integration of the tool for extensive testing and personalization. With professional setup and onboarding with team training, Optimize 360 can be fully utilized right from the start.
In addition to ongoing support, Trakken offers its customers extensive training and workshops on using Optimize 360 in small groups or large rounds. From basic training in groups to individualized training and hands-on workshops, there are many knowledge transfer offerings to maximize the productivity of using Optimize 360.
Individual content for users depending on targeting criteria or user behavior enables an optimal user experience. With Optimize 360, rules and content can be defined through a simple interface and integration with other Google Marketing Platform products, as well as being able to measure the success of personalization on your own KPIs.
Trakken is a Google Marketing Partner (GMP) and helps companies and agencies implement and use the Google Marketing Platform. Optimize 360 and other Google Marketing Platform products can be licensed through Trakken, providing a technical and operational partner right from the start.