SERVICES - A/B- TESTING

SYSTEMATIC INCREASE OF THE CONVERSION RATE

A/B TESTING

OPTIMIZATION OF THE CONVERSION RATE AND USER EXPERIENCE THROUGH TESTING

With the help of a testing technology, different concepts of one page are tested against each other live during A / B testing. The subsequent evaluation, following the individual conversion goals, is always carried out taking into account statistical key figures. This ensures that the result is valid and not determined by chance. However, important decisions must be taken before A / B testing. The selection of a suitable testing tool represents the smallest hurdle. Special care requires answering the question of a suitable test concept and a testing roadmap.

Whether Landing Page, Website, Purchasing Processes or Product Pages – Trakken supports in a holistic optimization process and integrates a dynamic testing culture within companies.

CONTACT

CONCEPTION AND CREATION OF TEST ARCHITECTURE

In order to create a systematic testing concept with roadmap, a detailed analysis of the website, user behavior and the competition is required.

SEQUENTIAL A/B TESTING OF THE HOME PAGE, LANDING PAGE, PRODUCT PAGES OR CHECKOUT

The user's product and website requirements are constantly changing. Only through sequential A / B testing is a long-term success to increase your conversion rate.

FULL-SERVICE-CONVERSION OPTIMIZATION

Trakken offers conversion optimization as full-service performance and takes over the entire optimization process. This ranges from the construction of a test architecture, conception, design and programming to quality assurance, test execution and evaluation.

A/B TESTING

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+46 70 - 410 58 26

Trakken Web Services GmbH
Medborgarplatsen 3
118 26 Stockholm

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