MEASUREMENT OF MARKETING CAMPAIGN WITH DIGITAL ANALYTICS
Trakken creates a uniform concept to track all digital marketing campaigns that flow into a digital analytics tool. Tracking can be used to track campaigns on different KPIs such as conversion rate, ROI, or to evaluate engagement.
By creating Customer Journey analyses, the influence of individual marketing campaigns on the purchase can be presented. The campaigns can be evaluated with different attribution models in order to distribute the budgets optimally.
The uniform campaign tracking with the detailed recording of as many campaigns as possible is the basis for many analyses to optimize and increase efficiency.CONTACT
Creation of consistent tracking parameters for marketing campaigns and target URLs
KPIs and reports to achieve conversion objectives or engagement scores. Creation of a clear reporting for campaigns.
Analyses of individual campaigns and segments to identify problems and potentials to continuously improve the campaigns during the lifetime
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+46 70 - 410 58 26
Trakken Web Services GmbH
118 26 Stockholm