SERVICES - CONVERSION ATTRIBUTION

EFFICIENT EVALUATION OF CAMPAIGNS AND OTHER TOUCHPOINTS

SERVICES

COVERSION ATTRIBUTION - EVALUATE THE INFLUENCE OF TOUCHPOINTS

Attribution is the assignment of conversions to different traffic sources. That means conversions are no longer only assigned to the last source but also to the previous touchpoints of the Customer Journey. There are several different attribution models that allow a differentiated analysis of the different traffic sources.

In some circumstances, it is possible that a source has an enormous influence on the conversions since it is very often at the beginning of a user’s decision process – however, concluded over another channel.

Trakken develops attribution models together with companies. To this workshops are held, various hypotheses and models created. The models are initially tested and continuously optimized since there is no perfect model.

CONTACT

EXECUTE CUSTOMER JOURNEY ANALYSES

A collection of all touchpoints from users with the company to present a Customer Journey.

INFLUENCE OF TOUCHPOINTS ON PURCHASE DECISIONS

Identification of relevant influence factors on the purchase decision from initial contact to the last click before the conversion.

EVALUATION OF TOUCHPOINTS AND CREATION OF MODULES

Development and calculation of different attribution models to determine the influence of different marketing campaigns and other touchpoints.

SERVICES

Do you have any questions about Trakken, the products & services?
Contact us.

Please enter a message!

Please enter a name!

Please enter your company!

Please enter your e-mail address!

Thank you

for your Message! We will contact
you shortly.

+46 70 - 410 58 26

Trakken Web Services GmbH
Medborgarplatsen 3
118 26 Stockholm

Follow us:

X

News zu Digital Analytics & Optimization

Bleiben Sie auf dem Laufenden und bestellen Sie den Trakken Newsletter mit Themen wie z.B.:

Ich stimme den Datenschutzbestimmungen zu.

Bitte geben Sie eine gültige E-Mail-Adresse an!

Vielen Dank für Ihre Anmeldung!

Sie erhalten in Kürze eine Nachricht von uns.