SERVICES - MULTI-DEVICE TRACKING

DESKTOP, SMARTPHONE AND OTHER TOUCHPOINTS

SERVICES

MULTI-DEVICE TRACKING - HOLISTIC TRACKING WITH USER FOCUS

With Digital Analytics solutions data on user behavior of e.g., desktop and smartphones can be recorded. Via flexible technical solutions, data from other touchpoints such as checkout systems, customer terminals or beacons can also be recorded and linked to data from other sources.

With a unified Digital Analytics platform, all data is aggregated and processed in one place. By using a central user ID, all data can be assigned to an individual user anonymously. This allows holistic analysis of user behavior to optimize marketing and user experience. In this case, all data protection regulations are always respected, since data is only used anonymously.

Trakken helps companies to create a holistic tracking concept, perform implementations on a variety of devices with a user ID, and analyze all data to identify segments and trends.

CONTACT

CAPTURING DATA FROM VARIOUS DEVICES AND TOUCHPOINTS

Implementation of tracking solutions in various devices from the website and smartphones to the cash system and the own data warehouse.

LINKAGE OF DATA

Usage of user IDs to maintain uniform tracking across all touchpoints and to aggregate all data in one place.

ANALYSIS OF THE CUSTOMER JOURNEY

Evaluation of the data of all touchpoints in order to recognize user behavior and to use insights for the optimization of marketing and the product.

SERVICES

Do you have any questions about Trakken, the products & services?
Contact us.

Please enter a message!

Please enter a name!

Please enter your company!

Please enter your e-mail address!

Thank you

for your Message! We will contact
you shortly.

+46 70 - 410 58 26

Trakken Web Services GmbH
Medborgarplatsen 3
118 26 Stockholm

Follow us:

X

News zu Digital Analytics & Optimization

Bleiben Sie auf dem Laufenden und bestellen Sie den Trakken Newsletter mit Themen wie z.B.:

Ich stimme den Datenschutzbestimmungen zu.

Bitte geben Sie eine gültige E-Mail-Adresse an!

Vielen Dank für Ihre Anmeldung!

Sie erhalten in Kürze eine Nachricht von uns.