SERVICES
MULTI-DEVICE TRACKING - HOLISTIC TRACKING WITH USER FOCUS
With Digital Analytics solutions data on user behavior of e.g., desktop and smartphones can be recorded. Via flexible technical solutions, data from other touchpoints such as checkout systems, customer terminals or beacons can also be recorded and linked to data from other sources.
With a unified Digital Analytics platform, all data is aggregated and processed in one place. By using a central user ID, all data can be assigned to an individual user anonymously. This allows holistic analysis of user behavior to optimize marketing and user experience. In this case, all data protection regulations are always respected, since data is only used anonymously.
Trakken helps companies to create a holistic tracking concept, perform implementations on a variety of devices with a user ID, and analyze all data to identify segments and trends.
CONTACT
CAPTURING DATA FROM VARIOUS DEVICES AND TOUCHPOINTS
Implementation of tracking solutions in various devices from the website and smartphones to the cash system and the own data warehouse.
LINKAGE OF DATA
Usage of user IDs to maintain uniform tracking across all touchpoints and to aggregate all data in one place.
ANALYSIS OF THE CUSTOMER JOURNEY
Evaluation of the data of all touchpoints in order to recognize user behavior and to use insights for the optimization of marketing and the product.
