A/B-TESTING AND CONTINUOUS OPTIMIZATION
Trakken executes systematic tests to improve conversion rate and usability for webshops, websites and apps for the customer. The continuous process increases effectively the efficiency of the websites.
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The basis for success in Conversion Optimization is a well-elaborated concept. The requirements regarding the product, the accurate observation of target groups as well as the identification of strengths and weaknesses need to be integrated into the concept.
Trakken supports you in elaborating such testing-concept. The definition of primary and secondary objectives sets the basis. Strengths and weakness will be determined and potential clarified. Hypothesizes will be prioritized and later confirmed or disproved in terms of test scenarios.
The data-driven analysis is in the focus of developing the concept since Trakken does not only rely on a good feeling but rather lets numbers speak for themselves.
The conception of the conversion process and landing pages for the testing should not fail by the practical implementation. Trakken offers an experienced Design-Team which provides sophisticated graphics as well as efficient buying processes. Layouts are developed together with the consultants and executed immediately after agreement with the customer.
Design versus conversion and efficiency – a contradiction is not necessary since an appealing design can convey a positive user experience, leading to an increasing conversion rate and/or commitment. Taking style guides or CI-requirements into consideration, whole landing page sets and conversion processes can be developed and tested subsequently.
Improvement ideas of the conversion rate of landing pages or conversion processes are developed quickly. The implementation within the production development cycle, however, is often a problem. Therefore Trakken offers the whole conversion optimization as a full service including design and programming.
An experienced team of developers establishes versions of landing pages or conversion processes after consultation with consultants and designers in the team. Hereby many individual requirements to the code and quality assurances are considered. The well-cooperating team provides for a quick implementation.
Together with the use of testing-technology and Trakken’s hosting-services, landing page tests can be implemented almost without any use of consumer-owned IT-resources.
A/B-Testing compares different concepts of one page live with each other with the help of the testing-technology. The following evaluation is taken into consideration with statistic operating figures. This reassures that the result is valid and not determined accidentally. Scalable insights can be collected through continuous testing with which you can improve your position at Google opposite to competitors rapidly. Nevertheless, important decisions need to be made before the A/B-Testing. The selection of an appropriate testing-tool is only the smallest obstacle. Special care is required for answering questions regarding an appropriate test concept and testing-roadmap.
Profit from Trakken‘s cross-industrial expertise in sequential testing in which your website’s conversion rate can be optimized with long-lasting success. Whether Landing Page, Website, buying processes or product sites – Trakken supports you in integrated optimization process and integrates together with you a dynamic testing-culture.
The evaluations and analyzes are carried out on the basis of several key figures such as conversion rate, ROI, revenue or simply click-through rate. For this purpose, statistical key figures such as the confidence are always observed in order to ensure that a test result is not just a coincidence.
Through the analyzes of the tests there is always new insights about the user behavior and also barriers in the usability on the website. The test results are converted into the operational practice, so that there is a sustained increase in the conversion rate.