SOLUTIONS - AUTOMOTIVE

DIGITAL ANALYTICS & CONVERSION OPTIMIZATION FOR AUTMOTIVE COMPANIES

Technology, Data, Processesa and Services for efficiency increase in digitital marketing, websites and apps

TECHNOLOGY SELECTION AND DIGITAL ANALYTICS PLATFORM INSTALLATION

Central data collection of all digital marketing activities and touchpoints with users on a consistent platform. Trakken offers services for technology - selection processes, - implementation, workshops and user training.

TRACK AND EVALUATE INTERNATIONAL DIGITAL MARKETING CAMPAIGNS CONSISTENTLY

Whether branding campaign for product introduction, dealer marketing or performance campaign for test runs – a consistent tracking is the basis for efficient digital marketing with analysis, evaluation and benchmarking.

OBJECTIVE OPTIMIZATION - AUTO-CONFIGURATION, TEST RUN, APPROACH, ETC.

Systematic optimization with A/B-Testing to increase the conversion rate. Identification of potential, the creation of hypotheses and implementation of tests – Trakken offers Conversion Optimization as a full service.

DATA DRIVEN COMPANY WITH KPI DEFINITION, DASHBOARDS, AND REPORT AUTOMATIZATION

Trakken aggregates data from different campaigns, tools, and accounts to visualize data via flexible web-based dashboards. Recognize benchmarks, trend, and differences at a glance to turn data into information.

SOLUTIONS

MEASURABILITY, ANALYSES, EVALUATIONS AND OPTIMIZATION OF WEBSITES, APPS AND MARKETING CAMPAIGNS - DIGITAL ANAYLTICS FOR AUTMOTIVE

 

From planning an international Digital Analytics strategy to select technology processes, -implementation and continuous analysis of data – Trakken supports companies in the area of automotive of the digital transformation. A uniform Digital Analytics platform to aggregate all user and campaign data is the basis for all online activities.

Trends and Benchmarks can be determined for continuous optimization for all activities by uniform tracking of all international digital marketing campaigns as well as touch points with the users. Trakken offers services in the area of Digital Analytics and Conversion Optimization to turn data into information with recommended actions.

 

SOLUTIONS

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+46 70 - 410 58 26

Trakken Web Services GmbH
Medborgarplatsen 3
118 26 Stockholm

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