SOLUTIONS - DIGITAL ANALYTICS

DIGITAL ANALYTICS: IMPLEMENT - INTERPRET - PROFIT

UNDERSTANDING USER BEHAVIOR WITH DIGITAL ANALYTICS

TOOL SELECTION PROCESS AND IMPLEMENTATION

From the first workshop to KPI definitions over requirements for a Digital Analytics solutions and selection processes and implementation, Trakken takes over all services to rely on the right technology in the long run and get the most out of data.

UNDERSTANDING USER BEHAVIOR AND IMPROVING MARKETING EFFICIENCY

From Multi-Device Tracking, Customer Journey analyses to Conversion Attribution, Trakken provides substantial analyses and evaluation to understand user behavior and increase marketing efficiency.

ANALYZING CROSS-CHANNEL INFORMATION

Whether mobile, desktop, social or other devices, and channels – the total data is captured and linked on a uniform platform

REPORTS AND DASHBOARDS

Trakken helps to visualize data with automatically created reports and individual dashboards to manage the company through systematic information distribution with the help of KPIs.

SOLUTIONS

DIGITAL ANALYTICS SOLUTIONS

Trakken supports companies in using a Digital Analytics platform to determine all central digital Touchpoints with the user. From requirement workshops to tool selection process, implementation and the continuous analyses and evaluation, Trakken offers many services for an efficient usage of the Digital Analytics technology. The goal is to establish a Digital Analytics culture within the company, which leads to KPI, analyses and report based decisions. Continuous professionalization and usage of new functions of Digital Analytics tools increase the marketing efficiency to achieve a competitive advantage.

SOLUTIONS

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+46 70 - 410 58 26

Trakken Web Services GmbH
Medborgarplatsen 3
118 26 Stockholm

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TRAKKEN SOLUTIONS - DIGITAL ANALYTICS PLATFORM

Conception and implementation of an integrated Digital Analytics strategy to capture all user interactions with digital touchpoints of the company.

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