Whether Analytics tool, AdServer, or your own data warehouse – Trakken uses interfaces to link the data from different sources in order to have all information at a glance.
Professional visualization and preparation of data turn into information Information that can be used to control the company. Trakken creates individual dashboards and reports for customers.
With TrakkBoard, the processes for data aggregation, visualization via dashboards and the dispatch of prepared reports are automated by e-mail.
Information about marketing campaigns, website, or app usage - all data is made available automatically by up-to-date dashboards and e-mail reports.
In many companies, reporting is a manual process with many spreadsheets and irregular data from different tools and databases. In order to align a company with KPIs and to act in a data-driven manner, information must be available in realtime.
Trakken has developed the TrakkBoard technology for customers to automatically aggregate data from multiple data sources such as Digital Analytics Tools, AdServern, CRM, or Databases via interfaces and bring them into a uniform data format.
With dashboards and e-mail reports, the reporting becomes fully automatic and data becomes information which can be used for decisions.
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